Business and Technology Strategy

Challenges:

The Telecom sector is one of constant change. The continual introduction of additional MNOs and more frequently MVNOs into already well served markets creates constant challenges to operators from all directions, products and services, technology, customer service, and costs. There are also challenges and opportunities from existing and new OTT services that need to be supported in such a way as to benefit the business.

In today’s market place a business has to develop a robust strategy that works top to bottom in the organization if it is to survive and prosper. Possible strategies might include ‘Cost Leadership’, ‘Differentiator’ or ‘Focus’, these, and others, need to be carefully considered based on the unique set of circumstances of each operator. A business may chose to adopt a specific strategy, or may even adopt more than one so as to appeal to different demographics, but it is critical that the chosen strategy is based on accurate information, that it is well thought out and well communicated. The strategy also needs to be understood, relevant and supported by the various teams and proactively adopted by all areas of the business.

Solution:

The Cyberteq end to end Business & Technical Strategy advisory service works with operators to help them identify the optimum business strategy for their specific circumstances. Cyberteq will verify that the proposed Business Strategy is supported by the Technology Strategy ensuring that the necessary capabilities are in place, or planned to be delivered in a timely manner, ie not too early or too late, thereby optimizing the network in terms of spend vs revenue.

The analysis for the Business strategy part covers the following topics:

Assess the telecom market potential: by assessing how the specific telecom market in the country is performing and its future potential.
Assessing how the operator is positioned in the market to capitalize on future growth.
Defining the operator business strategy imperatives: What strategic positioning best enables the operator to win in this market? And what strategic investments could accelerate transition to new positioning, while highlighting quick – win tactics.

The analysis for the technology strategy part cover the following topics:

Technology domains assessment: by assessing the current / planned access, core, backbone, IT and applications domains.
Analysis dimensions: assessment of the utilization, planning, performance / KPIs and related costs (CAPEX and OPEX).
Strategic assessment: Assessment of the current situation and exploring the different strategic imperatives (roadmap & future proofness).

Results:

Cyberteq will present a detailed assessment of the existing Business & Technical Strategy covering the following topics:

The Telecom Market Strategic imperatives that are required for market leadership.
The different strategic plays available that can be implemented on a three to five year horizon, differentiated by consumer focus and service scope.
Each strategic play will detail the following key points:
- Business Strategy: covering the strategy type, line(s) of business and the segment focus.
- Market – Facing Strategy: covering the branding, products & services portfolio, sales & distribution and customer care.
- Technology Strategy: covering the access, core, backbone, IT and applications; where network strategic imperatives will be detailed by domain based on the current utilization, planning, performance / KPIs and related CAPEX & OPEX.
- Governance: covering the organizational structure, succession planning, compensation, number of FTEs (Full – time employees), process maturity and finally group involvement (if applicable).